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As champions of exploration, the North Face dares women to add adventure into their everyday with the Adventure Ring.
Awarded a Bronze Pencil from the Denver One Club.
The Adventure Ring
The North Face (Young Ones Competition)
Collaborators: Kat Yeneza, Sydeny Roghair, Alex Donati & Katie Lavey
Conceptual
App
Wearable tech integration
Integrated campaign
Case Study:



Deliverables:
The Adventure Ring on the Apple Watch The Adventure Ring integrated with the Apple Watch's existing app The Adventure Ring integrated with the Apple Watch's existing app Out Of Home The Adventure Ring Tab on the North Face's website Social Media Campaign
The Pitch:



 
katiegracelavey@gmail.com
Finally, a graphic designer who does branding, digital art, AND listens to a lot of Dolly Parton