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Pekoe’s new owners were looking to rebrand the local coffee franchise. Working with the owners and managers, we created a new sleek brand identity that still felt true to the brand’s local and friendly roots.
Complete Rebrand
Pekoe Sip House
freelance
a library of digital assets
print media 
brand book

Original logo from 2003 First we updated the brand with a new color palette and a style change for the signature icon -- from earthy to chic The client brought me their new logo, and together we created an entirely new Pekoe identity based around it’s salmon and teal color palette. 

Promotional Mailer Menus on screen on location A page from the brand book Seasonal promotional material
Outdoor standing menu
 
katiegracelavey@gmail.com
Finally, a graphic designer who does branding, digital art, AND listens to a lot of Dolly Parton