https://katielavey.cargo.site Katie Lavey Portfolio Thu, 14 Sep 2023 22:14:52 +0000 https://katielavey.cargo.site en https://katielavey.cargo.site/Harley-Davidson Wed, 09 Mar 2022 01:46:44 +0000 Katie Lavey Portfolio https://katielavey.cargo.site/Harley-Davidson Harley Davidson asked Critical Mass for a single print ad to run in the full page New York Times spot. Of the 12 designs presented, mine was the selected concept. Groundbreaking.Harley-Davidson Critical MassAdvertisingPrint <img width="1200" height="1500" width_o="1200" height_o="1500" data-src="https://freight.cargo.site/t/original/i/75fea906b8110d159d7661c05151c545d7fea4ef8d09222adaa10480aa79c78c/groundbreaking-bar-and-shield-mockup.jpg" data-mid="135729836" border="0" src="https://freight.cargo.site/w/1000/i/75fea906b8110d159d7661c05151c545d7fea4ef8d09222adaa10480aa79c78c/groundbreaking-bar-and-shield-mockup.jpg" /> <img width="833" height="1512" width_o="833" height_o="1512" data-src="https://freight.cargo.site/t/original/i/59042302e63cb5fb4644abfd388e3ca7759f7c130799d2c108f7eb1ca3bbcafb/short-copy.jpg" data-mid="135729851" border="0" src="https://freight.cargo.site/w/833/i/59042302e63cb5fb4644abfd388e3ca7759f7c130799d2c108f7eb1ca3bbcafb/short-copy.jpg" /> https://katielavey.cargo.site/U-S-Army Tue, 17 May 2022 16:49:56 +0000 Katie Lavey Portfolio https://katielavey.cargo.site/U-S-Army The U.S. Army asked Critical Mass to redesign the GoArmy.com website and optimize the digital experience in order to generate recruiting leads. A multi-part project, the full redesign will launch in 2023, with specific, high-traffic page optimizations going live in the meantime. Website Redesign, Digital CampaignThe U.S. ArmyCritcal MassBranding Web DesignCampaigns <img width="2000" height="822" width_o="2000" height_o="822" data-src="https://freight.cargo.site/t/original/i/a957ccff8f38297d4ea23b00c5641ac723db425f7aea51a25d161d0cbb4115ba/cover-photo-from-redsign.jpeg" data-mid="148870400" border="0" src="https://freight.cargo.site/w/1000/i/a957ccff8f38297d4ea23b00c5641ac723db425f7aea51a25d161d0cbb4115ba/cover-photo-from-redsign.jpeg" /> <img width="1600" height="631" width_o="1600" height_o="631" data-src="https://freight.cargo.site/t/original/i/ee8cb4a8524af18008d26f974c02c2fd61fc79fe3ff94c793349175cf9bbb08d/6296b1c342a73f10fbd4fc07_USARMY_Redesign_HeroImage-p-1600-1.png" data-mid="151504283" border="0" src="https://freight.cargo.site/w/1000/i/ee8cb4a8524af18008d26f974c02c2fd61fc79fe3ff94c793349175cf9bbb08d/6296b1c342a73f10fbd4fc07_USARMY_Redesign_HeroImage-p-1600-1.png" /> <img width="1920" height="5641" width_o="1920" height_o="5641" data-src="https://freight.cargo.site/t/original/i/abb68f8838688a33b21d3c282b3f92a77bdf2695359aa16514bbd27ff8459253/Find-Your-Career-in-the-U-S-Army-goarmy-com.png" data-mid="151503795" border="0" src="https://freight.cargo.site/w/1000/i/abb68f8838688a33b21d3c282b3f92a77bdf2695359aa16514bbd27ff8459253/Find-Your-Career-in-the-U-S-Army-goarmy-com.png" /> <img width="1000" height="1778" width_o="1000" height_o="1778" data-src="https://freight.cargo.site/t/original/i/545e72ef532343547e2755ce16484ec67268408ea98b86afdfe96f4c5066a1ed/army-redesign-components.jpg" data-mid="148870397" border="0" src="https://freight.cargo.site/w/1000/i/545e72ef532343547e2755ce16484ec67268408ea98b86afdfe96f4c5066a1ed/army-redesign-components.jpg" /> https://katielavey.cargo.site/Big-Red-F-Restaurant-Group Thu, 14 Sep 2023 22:14:52 +0000 Katie Lavey Portfolio https://katielavey.cargo.site/Big-Red-F-Restaurant-Group Promotional material for events, seasonal cocktails, discounts, and general store signage. Across several Denver area resteraunts, including The Post, Jax Fishhouse, West End Tavern, and Centro Mexican Kitchen. Mostly The Post though. Various print and digital design Big Red F Restaurant Group freelance Branding Print media Digital media <img width="1729" height="2592" width_o="1729" height_o="2592" data-src="https://freight.cargo.site/t/original/i/9000333f17b94eca530b9faa052c5189ee4576840b86116bf4cee3d9471b6502/POST-NO-PARKING.png" data-mid="193635659" border="0" src="https://freight.cargo.site/w/1000/i/9000333f17b94eca530b9faa052c5189ee4576840b86116bf4cee3d9471b6502/POST-NO-PARKING.png" /> <img width="958" height="1583" width_o="958" height_o="1583" data-src="https://freight.cargo.site/t/original/i/f5ccd6ede4c04962a3d91b503f12a8622a16d4ea28424a98b806ce49914adcfc/Seasonal-cocktail-menu-mockup.jpg" data-mid="193650267" border="0" src="https://freight.cargo.site/w/958/i/f5ccd6ede4c04962a3d91b503f12a8622a16d4ea28424a98b806ce49914adcfc/Seasonal-cocktail-menu-mockup.jpg" /> <img width="1584" height="2449" width_o="1584" height_o="2449" data-src="https://freight.cargo.site/t/original/i/9c0b444d032094eb1506cb28692b77957c7056b78c23e7a9b918d2e635468d72/GABF-HAngover-Brunch.png" data-mid="193635662" border="0" src="https://freight.cargo.site/w/1000/i/9c0b444d032094eb1506cb28692b77957c7056b78c23e7a9b918d2e635468d72/GABF-HAngover-Brunch.png" /> <img width="1584" height="2448" width_o="1584" height_o="2448" data-src="https://freight.cargo.site/t/original/i/a294ffd3ada467da6dd37e73c94f29eb10c4eb683dd63778817e8d797eaa6b4a/rosedale.png" data-mid="193635665" border="0" src="https://freight.cargo.site/w/1000/i/a294ffd3ada467da6dd37e73c94f29eb10c4eb683dd63778817e8d797eaa6b4a/rosedale.png" /> <img width="5116" height="3411" width_o="5116" height_o="3411" data-src="https://freight.cargo.site/t/original/i/622b5640cf957604003aa827ba5ef50040cf339c048a571b831efa4aa7f8564f/Coach-show-menu-mockup.jpg" data-mid="193652621" border="0" src="https://freight.cargo.site/w/1000/i/622b5640cf957604003aa827ba5ef50040cf339c048a571b831efa4aa7f8564f/Coach-show-menu-mockup.jpg" /> https://katielavey.cargo.site/Pekoe-Sip-House Tue, 20 Jul 2021 21:43:24 +0000 Katie Lavey Portfolio https://katielavey.cargo.site/Pekoe-Sip-House Pekoe’s new owners were looking to rebrand the local coffee franchise. Working with the owners and managers, we created a new sleek brand identity that still felt true to the brand’s local and friendly roots. Complete Rebrand Pekoe Sip Housefreelance a library of digital assets print media&nbsp; brand book <img width="440" height="230" width_o="440" height_o="230" data-src="https://freight.cargo.site/t/original/i/28723bf08086b52841fc0b1c0731b4d1cef957f186b69004f1eb9e15dea1797b/PekoeSipHouse_250030_Boulder_CO.png" data-mid="114284739" border="0" alt="Original logo from 2003" data-caption="Original logo from 2003" src="https://freight.cargo.site/w/440/i/28723bf08086b52841fc0b1c0731b4d1cef957f186b69004f1eb9e15dea1797b/PekoeSipHouse_250030_Boulder_CO.png" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/ac5ba5fa7d5bc4c5eca65e617172ddbe79879bf25a8ff4640d3992d6de58da4a/pink-logo-monochrome.png" data-mid="114284744" border="0" alt="First we updated the brand with a new color palette and a style change for the signature icon -- from earthy to chic" data-caption="First we updated the brand with a new color palette and a style change for the signature icon -- from earthy to chic" src="https://freight.cargo.site/w/1000/i/ac5ba5fa7d5bc4c5eca65e617172ddbe79879bf25a8ff4640d3992d6de58da4a/pink-logo-monochrome.png" /> <img width="1504" height="677" width_o="1504" height_o="677" data-src="https://freight.cargo.site/t/original/i/fdce18032b6db7d06971a9210e38e0fd6f57dce465f135e25dba51cd25d5c530/Pekoe-brand-book_Page_1_Image_0001.jpg" data-mid="114285648" border="0" alt="The client brought me their new logo, and together we created an entirely new Pekoe identity based around it&rsquo;s salmon and teal color palette.&nbsp;" data-caption="The client brought me their new logo, and together we created an entirely new Pekoe identity based around it’s salmon and teal color palette.&nbsp;" src="https://freight.cargo.site/w/1000/i/fdce18032b6db7d06971a9210e38e0fd6f57dce465f135e25dba51cd25d5c530/Pekoe-brand-book_Page_1_Image_0001.jpg" /> <img width="2350" height="1567" width_o="2350" height_o="1567" data-src="https://freight.cargo.site/t/original/i/4ea2fec8a0584c290c6a01573ccb0277caf150cdb601c0d4f102bac9e1a85eea/Pekoe-informational-poster.jpg" data-mid="114283028" border="0" alt="Promotional Mailer" data-caption="Promotional Mailer" src="https://freight.cargo.site/w/1000/i/4ea2fec8a0584c290c6a01573ccb0277caf150cdb601c0d4f102bac9e1a85eea/Pekoe-informational-poster.jpg" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/14ecd07178558c59c740ce0505365282c60a6c03d75d99a9168a3088c2b41feb/File_010.jpeg" data-mid="114283034" border="0" alt="Menus on screen on location" data-caption="Menus on screen on location" src="https://freight.cargo.site/w/1000/i/14ecd07178558c59c740ce0505365282c60a6c03d75d99a9168a3088c2b41feb/File_010.jpeg" /> <img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/2f7f26f9ed53874ea4ec3aa7d9e3c3424c28ec559230cb92558253aee5a6643a/pekoe-menu-9.17_Page_1.jpg" data-mid="114282925" border="0" src="https://freight.cargo.site/w/1000/i/2f7f26f9ed53874ea4ec3aa7d9e3c3424c28ec559230cb92558253aee5a6643a/pekoe-menu-9.17_Page_1.jpg" /> <img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/3ef6887001d69a8448d4fb0574e71f8621332070d771e6aaec3d110d01c7d992/pekoe-menu-9.17_Page_2.jpg" data-mid="114282926" border="0" src="https://freight.cargo.site/w/1000/i/3ef6887001d69a8448d4fb0574e71f8621332070d771e6aaec3d110d01c7d992/pekoe-menu-9.17_Page_2.jpg" /> <img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/472e7e8f20d6fd11ee414060690aaff64c627a94ad552d9dba11979cd919d488/Pekoe-brand-book_Page_2.jpg" data-mid="114284288" border="0" alt="A page from the brand book" data-caption="A page from the brand book" src="https://freight.cargo.site/w/1000/i/472e7e8f20d6fd11ee414060690aaff64c627a94ad552d9dba11979cd919d488/Pekoe-brand-book_Page_2.jpg" /> <img width="4050" height="1219" width_o="4050" height_o="1219" data-src="https://freight.cargo.site/t/original/i/c2c7970ebce7e24caf583c8cae7d4e5e7b4a87690ee0c5eb88a868aca9cfb7c5/new-pekoe-logo-in-word.png" data-mid="114283026" border="0" src="https://freight.cargo.site/w/1000/i/c2c7970ebce7e24caf583c8cae7d4e5e7b4a87690ee0c5eb88a868aca9cfb7c5/new-pekoe-logo-in-word.png" /> <img width="4050" height="1219" width_o="4050" height_o="1219" data-src="https://freight.cargo.site/t/original/i/52585af18dec75a249663ea998b64f41aa04b6cc0b73bd574b4fa0724d3816ec/new-pekoe-logo-in-word-black.png" data-mid="114284281" border="0" src="https://freight.cargo.site/w/1000/i/52585af18dec75a249663ea998b64f41aa04b6cc0b73bd574b4fa0724d3816ec/new-pekoe-logo-in-word-black.png" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/6570b57df976906fa4b40ffa3ee7cd3af632bcad223987d5a22b84cad2086eb5/File_014.jpeg" data-mid="114283033" border="0" alt="Seasonal promotional material" data-caption="Seasonal promotional material" src="https://freight.cargo.site/w/1000/i/6570b57df976906fa4b40ffa3ee7cd3af632bcad223987d5a22b84cad2086eb5/File_014.jpeg" /> <img width="3686" height="9379" width_o="3686" height_o="9379" data-src="https://freight.cargo.site/t/original/i/6d6564f59196c398f7e3118856295053fd746a67f0be11901fdc4ee5b16e363f/OUTSIDE_MENU_a.png" data-mid="114283024" border="0" alt="Outdoor standing menu" data-caption="Outdoor standing menu" src="https://freight.cargo.site/w/1000/i/6d6564f59196c398f7e3118856295053fd746a67f0be11901fdc4ee5b16e363f/OUTSIDE_MENU_a.png" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/d9138154acccf2e89664f12c8d5194588d6510840bc775a6a7269a6d35be6d29/File_000.jpeg" data-mid="114283032" border="0" src="https://freight.cargo.site/w/1000/i/d9138154acccf2e89664f12c8d5194588d6510840bc775a6a7269a6d35be6d29/File_000.jpeg" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/8b4eaa228bc9b9fe3b0000b858c34bc7e5ec258d78829a50271d85b80915c130/File_004.jpeg" data-mid="114283035" border="0" src="https://freight.cargo.site/w/1000/i/8b4eaa228bc9b9fe3b0000b858c34bc7e5ec258d78829a50271d85b80915c130/File_004.jpeg" /> https://katielavey.cargo.site/Lando-Burch Tue, 20 Jul 2021 21:43:25 +0000 Katie Lavey Portfolio https://katielavey.cargo.site/Lando-Burch Lando Burch is a Colorado based, Future Funk and Nudiso Producer and DJ who needed a retro logo to match his funky disco style. Logo Design Lando Burch freelance logo design typography merchandising <img width="2192" height="2055" width_o="2192" height_o="2055" data-src="https://freight.cargo.site/t/original/i/518dd31084be8ed3e65d1c7052b8f20380530c64b706f3aaa79cf0a7c3c57286/RGBNameBackground.jpg" data-mid="114290724" border="0" src="https://freight.cargo.site/w/1000/i/518dd31084be8ed3e65d1c7052b8f20380530c64b706f3aaa79cf0a7c3c57286/RGBNameBackground.jpg" /> <img width="2142" height="2039" width_o="2142" height_o="2039" data-src="https://freight.cargo.site/t/original/i/cea60bee74ccb38eac1f06ee266fdcb009c48cead213110d125f8da1f93961c5/RGBLBBackground.jpg" data-mid="114290710" border="0" src="https://freight.cargo.site/w/1000/i/cea60bee74ccb38eac1f06ee266fdcb009c48cead213110d125f8da1f93961c5/RGBLBBackground.jpg" /> <img width="3000" height="2400" width_o="3000" height_o="2400" data-src="https://freight.cargo.site/t/original/i/31a6ae191e80e7cc5364fa97992e82907449d631ae12c844cff7412e9463fd2a/Hoodie-Mock-Up.jpg" data-mid="114291366" border="0" src="https://freight.cargo.site/w/1000/i/31a6ae191e80e7cc5364fa97992e82907449d631ae12c844cff7412e9463fd2a/Hoodie-Mock-Up.jpg" /> <img width="1609" height="1020" width_o="1609" height_o="1020" data-src="https://freight.cargo.site/t/original/i/b25de91c9b4c8a49cb51571386fbdc193e91ffebda843dadc95bb3f859cc9085/RGBNameTransparent.png" data-mid="114290725" border="0" src="https://freight.cargo.site/w/1000/i/b25de91c9b4c8a49cb51571386fbdc193e91ffebda843dadc95bb3f859cc9085/RGBNameTransparent.png" /> <img width="2462" height="2462" width_o="2462" height_o="2462" data-src="https://freight.cargo.site/t/original/i/1011871f3dadf3889998255e605ca4383895e731e24281b28f08e8c19cfe4fa7/RGB-LB-Transparent.png" data-mid="114290685" border="0" src="https://freight.cargo.site/w/1000/i/1011871f3dadf3889998255e605ca4383895e731e24281b28f08e8c19cfe4fa7/RGB-LB-Transparent.png" /> https://katielavey.cargo.site/Halftime-Soccer-Sessions Mon, 05 Dec 2022 20:01:23 +0000 Katie Lavey Portfolio https://katielavey.cargo.site/Halftime-Soccer-Sessions I worked with Halftime Soccer Sessions to create a logo and branding that’s as friendly and welcoming as the community based workout classes they offer.&nbsp; Logo and Brand BookHalftime Soccer Sessionsfreelancelogo design branding <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/30bd8f0468534ea1a7c2b07672f85902d4f365feed9af5eddc0e347277cbb1d2/Primary-Logo-YellowLG.jpg" data-mid="161084041" border="0" src="https://freight.cargo.site/w/1000/i/30bd8f0468534ea1a7c2b07672f85902d4f365feed9af5eddc0e347277cbb1d2/Primary-Logo-YellowLG.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/2ebf4ec6e89095330329f34d9c0dcb3422acc93f55d702b232d8f5ff56e72137/Single-Color-Logo.jpg" data-mid="161071659" border="0" src="https://freight.cargo.site/w/1000/i/2ebf4ec6e89095330329f34d9c0dcb3422acc93f55d702b232d8f5ff56e72137/Single-Color-Logo.jpg" /> <img width="776" height="776" width_o="776" height_o="776" data-src="https://freight.cargo.site/t/original/i/ca072f6b9be4bdc072cc5618f38f1b92582c101ef4a10a3577ddf3a1c750e4fc/Sticker-on-Laptop-MockupSML.png" data-mid="161077837" border="0" src="https://freight.cargo.site/w/776/i/ca072f6b9be4bdc072cc5618f38f1b92582c101ef4a10a3577ddf3a1c750e4fc/Sticker-on-Laptop-MockupSML.png" /> <img width="2200" height="1047" width_o="2200" height_o="1047" data-src="https://freight.cargo.site/t/original/i/45ff6b154d7331a281302fa7c09a8f7be98c45edacffc7b74b166819063c8de4/Halftime-Soccer-Brandbook-pageds_Page_3l.jpg" data-mid="161100204" border="0" src="https://freight.cargo.site/w/1000/i/45ff6b154d7331a281302fa7c09a8f7be98c45edacffc7b74b166819063c8de4/Halftime-Soccer-Brandbook-pageds_Page_3l.jpg" /> <img width="1503" height="1486" width_o="1503" height_o="1486" data-src="https://freight.cargo.site/t/original/i/a54b76d0836cd840594f47fce00849f7bd555878d795302b5648280f5a2f65d5/Halftime-Soccer-Brandbook-pageds_Page_4l.jpg" data-mid="161076331" border="0" src="https://freight.cargo.site/w/1000/i/a54b76d0836cd840594f47fce00849f7bd555878d795302b5648280f5a2f65d5/Halftime-Soccer-Brandbook-pageds_Page_4l.jpg" /> <img width="1601" height="732" width_o="1601" height_o="732" data-src="https://freight.cargo.site/t/original/i/ff251f29c77799b232d45496ccb89fd1cfc459e3747d30197e1d52107de29fc7/Alternate-wordmark-Yellow.jpg" data-mid="161071669" border="0" src="https://freight.cargo.site/w/1000/i/ff251f29c77799b232d45496ccb89fd1cfc459e3747d30197e1d52107de29fc7/Alternate-wordmark-Yellow.jpg" /> <img width="1601" height="732" width_o="1601" height_o="732" data-src="https://freight.cargo.site/t/original/i/80149c9ebcbc10777b551b2bff963ab36a26c30cb2e32c3d06b62d2416568215/Alternate-wordmark-Accent-color-Red.jpg" data-mid="161071685" border="0" src="https://freight.cargo.site/w/1000/i/80149c9ebcbc10777b551b2bff963ab36a26c30cb2e32c3d06b62d2416568215/Alternate-wordmark-Accent-color-Red.jpg" /> https://katielavey.cargo.site/Spindrift Tue, 20 Jul 2021 21:43:23 +0000 Katie Lavey Portfolio https://katielavey.cargo.site/Spindrift Finally, a sparkling water with more than just a whisper of a hint of an idea of flavor. Flavor That Shouts Spindrift Sparkling WaterCollaborators: Katie Lavey &amp; Julia Muell Conceptual Advertising Print Campaign Illustration <img width="2550" height="3300" width_o="2550" height_o="3300" data-src="https://freight.cargo.site/t/original/i/a790ee6800beada2f0885b83414cebf1b9b3b097d748dda667f1382fd34ae53e/Praise-the-Pop.png" data-mid="114280643" border="0" src="https://freight.cargo.site/w/1000/i/a790ee6800beada2f0885b83414cebf1b9b3b097d748dda667f1382fd34ae53e/Praise-the-Pop.png" /> <img width="2662" height="3405" width_o="2662" height_o="3405" data-src="https://freight.cargo.site/t/original/i/d82a7e9a5190fa9cc71753743f9d8c117c6d822be8728f2b7fe67ccb1ae9f99e/Flavor-that-Shouts.png" data-mid="114280642" border="0" src="https://freight.cargo.site/w/1000/i/d82a7e9a5190fa9cc71753743f9d8c117c6d822be8728f2b7fe67ccb1ae9f99e/Flavor-that-Shouts.png" /> <img width="2550" height="3300" width_o="2550" height_o="3300" data-src="https://freight.cargo.site/t/original/i/f9b22bba7519f54ff3328d0a620851e9edefbdea5b8cba4a3bec24de4d14bba8/Fearlessly-Bubbly.png" data-mid="114280641" border="0" src="https://freight.cargo.site/w/1000/i/f9b22bba7519f54ff3328d0a620851e9edefbdea5b8cba4a3bec24de4d14bba8/Fearlessly-Bubbly.png" /> <img width="3375" height="2250" width_o="3375" height_o="2250" data-src="https://freight.cargo.site/t/original/i/12775490bd375d4b6efae9bb7a629f10d27d6b48aa9d654355b18bd88b2fc83f/Mockup.jpg" data-mid="114282621" border="0" src="https://freight.cargo.site/w/1000/i/12775490bd375d4b6efae9bb7a629f10d27d6b48aa9d654355b18bd88b2fc83f/Mockup.jpg" /> https://katielavey.cargo.site/Adventure-Ring Thu, 22 Jul 2021 03:59:36 +0000 Katie Lavey Portfolio https://katielavey.cargo.site/Adventure-Ring As champions of exploration, the North Face dares women to add adventure into their everyday with the Adventure Ring. Awarded a Bronze Pencil from the Denver One Club. The Adventure Ring The North Face (Young Ones Competition) Collaborators: Kat Yeneza, Sydeny Roghair, Alex Donati &amp; Katie Lavey ConceptualApp Wearable tech integration Integrated campaign Case Study: Deliverables: <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2b58a43a2d251df371da9dfa96f61f5bf2fe6edf1119bbf948b43557689cec56/watch-mu-together-01.png" data-mid="114451236" border="0" alt="The Adventure Ring on the Apple Watch" data-caption="The Adventure Ring on the Apple Watch" src="https://freight.cargo.site/w/1000/i/2b58a43a2d251df371da9dfa96f61f5bf2fe6edf1119bbf948b43557689cec56/watch-mu-together-01.png" /> <img width="4320" height="3240" width_o="4320" height_o="3240" data-src="https://freight.cargo.site/t/original/i/845cb79a8dd8794f2047e71488dfa4dc171ea0011f6d9e15f5cc57ec7596d4dd/iphone-mockup-02.png" data-mid="114452834" border="0" alt="The Adventure Ring integrated with the Apple Watch's existing app" data-caption="The Adventure Ring integrated with the Apple Watch's existing app" src="https://freight.cargo.site/w/1000/i/845cb79a8dd8794f2047e71488dfa4dc171ea0011f6d9e15f5cc57ec7596d4dd/iphone-mockup-02.png" /> <img width="4320" height="3240" width_o="4320" height_o="3240" data-src="https://freight.cargo.site/t/original/i/97983458e73d749a503b2e8dec497b01e669e5c12072098bb6d07a19d6103905/iphone-mockup-01.png" data-mid="114452833" border="0" alt="The Adventure Ring integrated with the Apple Watch's existing app" data-caption="The Adventure Ring integrated with the Apple Watch's existing app" src="https://freight.cargo.site/w/1000/i/97983458e73d749a503b2e8dec497b01e669e5c12072098bb6d07a19d6103905/iphone-mockup-01.png" /> <img width="1400" height="980" width_o="1400" height_o="980" data-src="https://freight.cargo.site/t/original/i/fff0d61471ee77dd717fee9c5f422b85b33675891ebab67194df49e42a70dd4c/BillboardMockupCorrect-1.png" data-mid="114451237" border="0" alt="Out Of Home" data-caption="Out Of Home" src="https://freight.cargo.site/w/1000/i/fff0d61471ee77dd717fee9c5f422b85b33675891ebab67194df49e42a70dd4c/BillboardMockupCorrect-1.png" /> <img width="1622" height="2883" width_o="1622" height_o="2883" data-src="https://freight.cargo.site/t/original/i/0a7d8da109da6df63b5a6942cad0e1d0dd6aa91e9095285673650a51059fe3d2/Website-in-mockup.jpg" data-mid="114451256" border="0" alt="The Adventure Ring Tab on the North Face's website" data-caption="The Adventure Ring Tab on the North Face's website" src="https://freight.cargo.site/w/1000/i/0a7d8da109da6df63b5a6942cad0e1d0dd6aa91e9095285673650a51059fe3d2/Website-in-mockup.jpg" /> <img width="2500" height="1807" width_o="2500" height_o="1807" data-src="https://freight.cargo.site/t/original/i/13e87b4380d53b0d91a66679d8044291b49d611ff2f8266529d79a3be1812094/App-in-mock-up.jpg" data-mid="114452157" border="0" alt="Social Media Campaign" data-caption="Social Media Campaign" src="https://freight.cargo.site/w/1000/i/13e87b4380d53b0d91a66679d8044291b49d611ff2f8266529d79a3be1812094/App-in-mock-up.jpg" /> The Pitch: <img width="1536" height="864" width_o="1536" height_o="864" data-src="https://freight.cargo.site/t/original/i/3f29f2a61f7fbbecf8728f6cded4aa08e043b1462e69b1c7f64f6c418ab77cef/TheNorthFace_AdventureRing_Final_Page_1.jpg" data-mid="114380067" border="0" src="https://freight.cargo.site/w/1000/i/3f29f2a61f7fbbecf8728f6cded4aa08e043b1462e69b1c7f64f6c418ab77cef/TheNorthFace_AdventureRing_Final_Page_1.jpg" /> <img width="1536" height="864" width_o="1536" height_o="864" data-src="https://freight.cargo.site/t/original/i/3442d8ab2970701184393d9ef45b87f314dcfd37307a51755251c28ae8bd1083/TheNorthFace_AdventureRing_Final_Page_2.jpg" data-mid="114380068" border="0" src="https://freight.cargo.site/w/1000/i/3442d8ab2970701184393d9ef45b87f314dcfd37307a51755251c28ae8bd1083/TheNorthFace_AdventureRing_Final_Page_2.jpg" /> <img width="1536" height="864" width_o="1536" height_o="864" data-src="https://freight.cargo.site/t/original/i/5cb616b8010b5a63717f4885f60c5fc4561bf86bbbd388d39f3810db95cf8526/TheNorthFace_AdventureRing_Final_Page_3.jpg" data-mid="114380069" border="0" src="https://freight.cargo.site/w/1000/i/5cb616b8010b5a63717f4885f60c5fc4561bf86bbbd388d39f3810db95cf8526/TheNorthFace_AdventureRing_Final_Page_3.jpg" /> <img width="1536" height="864" width_o="1536" height_o="864" data-src="https://freight.cargo.site/t/original/i/34d5828da962b6e20e15237a606395c29fe4fe5cbd7f98152e8352c257f3f4ea/TheNorthFace_AdventureRing_Final_Page_4.jpg" data-mid="114380070" border="0" src="https://freight.cargo.site/w/1000/i/34d5828da962b6e20e15237a606395c29fe4fe5cbd7f98152e8352c257f3f4ea/TheNorthFace_AdventureRing_Final_Page_4.jpg" /> https://katielavey.cargo.site/Spruce Wed, 21 Jul 2021 04:36:02 +0000 Katie Lavey Portfolio https://katielavey.cargo.site/Spruce A Colorado coffee franchise needed packaging as bold as its flavor. This is a conceptual integrated campaign for a ready-to-drink espresso beverage from Spruce Cafe.&nbsp; The Americano Spruce Cafe Conceptual Packaging Logo design Intergrated campaign -- social, OOH, print, creative <img width="3200" height="2286" width_o="3200" height_o="2286" data-src="https://freight.cargo.site/t/original/i/527fd86806919175c11913d343b1b4d15d176d6ad535dfd6200046b3b05a984b/RTD-packaging.jpg" data-mid="114291719" border="0" src="https://freight.cargo.site/w/1000/i/527fd86806919175c11913d343b1b4d15d176d6ad535dfd6200046b3b05a984b/RTD-packaging.jpg" /> <img width="802" height="672" width_o="802" height_o="672" data-src="https://freight.cargo.site/t/original/i/131ddf33273b5c12bb275ee1cd132b28ce7debd42560ae52fc44d13938eb76bb/SPRUCE-CURRENT.png" data-mid="114291736" border="0" src="https://freight.cargo.site/w/802/i/131ddf33273b5c12bb275ee1cd132b28ce7debd42560ae52fc44d13938eb76bb/SPRUCE-CURRENT.png" /> <img width="944" height="944" width_o="944" height_o="944" data-src="https://freight.cargo.site/t/original/i/6ac6b435589c53b8ddb6757cd2602bca2a1b5db3a909f33db1325baf06f7e2be/logo-sticker-GB.png" data-mid="114291737" border="0" src="https://freight.cargo.site/w/944/i/6ac6b435589c53b8ddb6757cd2602bca2a1b5db3a909f33db1325baf06f7e2be/logo-sticker-GB.png" /> Branding for Ready to drink Espresso is universally dark color schemes and sleek graphics, relfecting the intensity of the contents flavor. But Spruce isn’t intense -- it’s bold and bright and fun. This new design reflects Spruce’s individuality and it disrupts a sea of browns and black cans.While Spruce’s current branding is handrawn and friendly, this design is a pop art, 3D, modern logo inspired by Spruce's classic color palette and the underground Grime Art Movement. It also trims Spruce’s logo to just their most iconic symbol - the two spruce insignia. <img width="3936" height="2624" width_o="3936" height_o="2624" data-src="https://freight.cargo.site/t/original/i/c666de248ec94b8ed63b8bbb3ef7fcc3ce7385ec5d56297d5fc63130c0f441e1/Instagram-Post-Mockup-For-2020.jpg" data-mid="114291728" border="0" src="https://freight.cargo.site/w/1000/i/c666de248ec94b8ed63b8bbb3ef7fcc3ce7385ec5d56297d5fc63130c0f441e1/Instagram-Post-Mockup-For-2020.jpg" /> <img width="1024" height="1816" width_o="1024" height_o="1816" data-src="https://freight.cargo.site/t/original/i/a1395d0d8ace05a17db31bdfbebea3af7ff99a75f112c50fcc5bc1b2188191f3/social-Insta-post.png" data-mid="114291733" border="0" src="https://freight.cargo.site/w/1000/i/a1395d0d8ace05a17db31bdfbebea3af7ff99a75f112c50fcc5bc1b2188191f3/social-Insta-post.png" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/9fca48724e72e4c9ccf699bb3ad6013123970732ae7a383d156a4c9cbee9d65f/social-insta-story.png" data-mid="114291734" border="0" src="https://freight.cargo.site/w/1000/i/9fca48724e72e4c9ccf699bb3ad6013123970732ae7a383d156a4c9cbee9d65f/social-insta-story.png" /> <img width="3015" height="2262" width_o="3015" height_o="2262" data-src="https://freight.cargo.site/t/original/i/d8b15f3aaf1f955a89ca966a6a4f2191521791dfb34dc27c45cc41c21423d026/Print-Magazine.png" data-mid="114291731" border="0" src="https://freight.cargo.site/w/1000/i/d8b15f3aaf1f955a89ca966a6a4f2191521791dfb34dc27c45cc41c21423d026/Print-Magazine.png" /> <img width="1080" height="598" width_o="1080" height_o="598" data-src="https://freight.cargo.site/t/original/i/c82f4187711d2e9814c2ae76c6d93fc59543cebe80891475f7d5c2337db4fc4a/OOH-shelf-talker-far.png" data-mid="114291730" border="0" src="https://freight.cargo.site/w/1000/i/c82f4187711d2e9814c2ae76c6d93fc59543cebe80891475f7d5c2337db4fc4a/OOH-shelf-talker-far.png" /> <img width="1527" height="1019" width_o="1527" height_o="1019" data-src="https://freight.cargo.site/t/original/i/23482f3a9def457bf377f7206af86ad7637ffcb2b19c82bc5847d2b8389c77cb/shelf-talker-close.jpg" data-mid="114291732" border="0" src="https://freight.cargo.site/w/1000/i/23482f3a9def457bf377f7206af86ad7637ffcb2b19c82bc5847d2b8389c77cb/shelf-talker-close.jpg" /> <img width="4753" height="4000" width_o="4753" height_o="4000" data-src="https://freight.cargo.site/t/original/i/fba1cfc17e745470dfdc0e15dfece17edc4540fecb4af65cc48915e0b8714a44/merchandise-coffee-beans.jpg" data-mid="114291717" border="0" src="https://freight.cargo.site/w/1000/i/fba1cfc17e745470dfdc0e15dfece17edc4540fecb4af65cc48915e0b8714a44/merchandise-coffee-beans.jpg" /> <img width="3632" height="2431" width_o="3632" height_o="2431" data-src="https://freight.cargo.site/t/original/i/7b4ea849c0d34ab59a57d1b933b82a3ccc0b87e14ade5a15db64019e98633fca/OOH-mural.png" data-mid="114291729" border="0" src="https://freight.cargo.site/w/1000/i/7b4ea849c0d34ab59a57d1b933b82a3ccc0b87e14ade5a15db64019e98633fca/OOH-mural.png" /> <img width="1963" height="1570" width_o="1963" height_o="1570" data-src="https://freight.cargo.site/t/original/i/153cb46134f876539778becd3e1d5ad31eab2d06da3976d49db8a2cffa9f6d8c/Sticker-on-Laptop-Mockup.jpg" data-mid="114291735" border="0" src="https://freight.cargo.site/w/1000/i/153cb46134f876539778becd3e1d5ad31eab2d06da3976d49db8a2cffa9f6d8c/Sticker-on-Laptop-Mockup.jpg" /> https://katielavey.cargo.site/Best-Little-Ranch Thu, 22 Jul 2021 04:18:48 +0000 Katie Lavey Portfolio https://katielavey.cargo.site/Best-Little-Ranch The family-owned ranch in Larkspur Colorado, BLR was looking for a logo that would help them expand past chickens, farm fresh eggs, grass fed beef, and goats, and into event planning and Tactical and Sport. Logo Design Best Little Ranch freelance Logo design Branding <img width="2002" height="2002" width_o="2002" height_o="2002" data-src="https://freight.cargo.site/t/original/i/46f0fb17e26832f1e5a5af4520bc3e4804cbe4002b70d3573641badbdd92a677/BLR.jpg" data-mid="114457667" border="0" src="https://freight.cargo.site/w/1000/i/46f0fb17e26832f1e5a5af4520bc3e4804cbe4002b70d3573641badbdd92a677/BLR.jpg" /> <img width="2003" height="2002" width_o="2003" height_o="2002" data-src="https://freight.cargo.site/t/original/i/91dd8b07c4c4a1d7cc11d1d4559f9c556b9db07f7c524581c587319a9456de19/Best-Little-Ranch.jpg" data-mid="114457673" border="0" src="https://freight.cargo.site/w/1000/i/91dd8b07c4c4a1d7cc11d1d4559f9c556b9db07f7c524581c587319a9456de19/Best-Little-Ranch.jpg" /> <img width="2002" height="2002" width_o="2002" height_o="2002" data-src="https://freight.cargo.site/t/original/i/1e23a796e9c3c6cbb8888b7a25c5d5f418315a74fbeb9562d5e328b35e641e31/BLR-Tactical-and-Sport-.jpg" data-mid="114457672" border="0" src="https://freight.cargo.site/w/1000/i/1e23a796e9c3c6cbb8888b7a25c5d5f418315a74fbeb9562d5e328b35e641e31/BLR-Tactical-and-Sport-.jpg" /> <img width="4992" height="2853" width_o="4992" height_o="2853" data-src="https://freight.cargo.site/t/original/i/2473c4d475f4f1d38981010ec35e7ea5e0d2560ae46178daf8996d11abb4d318/Best-Little-Ranch-Woodburn.jpg" data-mid="114380561" border="0" src="https://freight.cargo.site/w/1000/i/2473c4d475f4f1d38981010ec35e7ea5e0d2560ae46178daf8996d11abb4d318/Best-Little-Ranch-Woodburn.jpg" /> <img width="4992" height="2853" width_o="4992" height_o="2853" data-src="https://freight.cargo.site/t/original/i/27b0e781746686292948d5e7d49c2fe23196bc372e4fb9d4e89a6b5b96a1be73/BLR-Woodburn.jpg" data-mid="114380564" border="0" src="https://freight.cargo.site/w/1000/i/27b0e781746686292948d5e7d49c2fe23196bc372e4fb9d4e89a6b5b96a1be73/BLR-Woodburn.jpg" />